Willix Halim is the COO of Bukalapak.com, SEA’s largest e-commerce marketplace and Top 10 visited website in Indonesia (according to Alexa). Bukalapak.com is also well known for its novel marketing and branding strategy in Indonesia – contributing to its hyper-growth of over 30x for the last two years.
Previously, Willix was the Senior Vice President of Growth at Freelancer and managed the growth team, which is responsible for the strategy, product management, customer experience, data science, talent, PR and analytics functions of the company. Willix managed a technical and multi-disciplinary team consisting of data scientists, engineers, mathematicians, statisticians, physicists and product managers. Freelancer.com is the largest freelancing and crowdsourcing marketplace having more than 20 million professionals in the marketplace. Freelancer was listed publicly in ASX in November 2013 (ASX:FLN)
Willix also conducts speaking engagements internationally and has recently spoken at or featured in AdTech Marketing, Bloomberg, CNBC, and CNN among many others. Willix also lectures at universities on topics such as growth, strategy, data warehousing and analytics. Recently, he was the opening keynote at growth hackers conference (growthhackersconference.com) in San Francisco, speaking among growth leaders from companies such as survey monkey, eventbrite, hubspot, google, youtube, logmein, tripadvisor, linkedin, zillow, udemy and many more.