Melina joined the Domain Group in December 2014 and leads the National Editorial and Marketing division. Melina has over 16 years experience in the digital media industry in both London and Sydney.
For the past 9 years Melina has been at Fairfax Media building the ‘Life Media’ division which created and grew brands such as Traveller, Essential Baby, Essential Kids, Life & Style, Daily Life, TheVine, Executive Style, Find A Babysitter and Good Food.
Melina has led teams across client services, product, editorial and marketing. Her experience covers audience acquisition, content marketing, custom and display commercialisation, mobile, transactions and social channel marketing.
Prior to joining Fairfax Media, Melina spent 5 years in the UK working for e-commerce business Cucina Direct and as the Head of Digital for a digital media agency.
Melina holds a BA (Hons) from Monash University and Grad Diploma from Birkbeck University of London.