Panel discussion: The future of marketing analytics, attribution and automation

John Batistich
30 Mar 2017
15:00
Melbourne Convention and Exhibition Centre

Panel discussion: The future of marketing analytics, attribution and automation

  • What impact will machine learning and Ai have on digital marketing?
  • Pros and cons of custom analytics vs off the shelf
  • How will marketing automation programmatic advertising impact customer acquisition strategy?
  • How will advanced analytics change the relationship between sales and marketing teams?
Moderator

John Batistich, Summit Chair & Former CMO, Westfield Group

Panel speakers

Jon Amery, GM Marketing and Customer Experience, Vocus Communications

Mike Clapson, Manager APAC, Slack

Trisca Scott-Branagan, Executive Director, Marketing, Deakin University

Tony Gruebner, General Manager Analytics, Sportsbet