Panel discussion: The future of marketing analytics, attribution and automation
- What impact will machine learning and Ai have on digital marketing?
- Pros and cons of custom analytics vs off the shelf
- How will marketing automation programmatic advertising impact customer acquisition strategy?
- How will advanced analytics change the relationship between sales and marketing teams?
John Batistich, Summit Chair & Former CMO, Westfield Group
Jon Amery, GM Marketing and Customer Experience, Vocus Communications
Mike Clapson, Manager APAC, Slack
Trisca Scott-Branagan, Executive Director, Marketing, Deakin University
Tony Gruebner, General Manager Analytics, Sportsbet