Expert session: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale

Caption Lines Here
30 Mar 2017
11:45
Melbourne Convention and Exhibition Centre

Expert session: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale

  • Develop cut-through messaging on why your product is better than everyone else’s
  • Create a highly automated marketing machine
  • Track everything, but boil it all down to the 2 or 3 numbers that really matter
  • Double down on the most successful channels and cut the rest

Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former Chief Marketing Officer, SocietyOne