Agenda: Melbourne



Day 1
30 Mar 2017
Day 2
31 Mar 2017

Welcome address from the Summit Chair: John Batistich, Former CMO, Westfield Group

Expert session: International keynote – How to build the ultimate growth marketing engine

How to set the foundation for growth: Acquisition, Activation, Retention, Revenue, Referral, Resurrection How to create a growth focused company culture How to build a world class team How to create a best practice testing and optimisation framework to accelerate growth Willix Halim, COO at (Former VP of Growth,
Willix Halim

CMO panel: Growth Leaders – The new strategic role of marketing leaders in driving business growth and innovation

What role should marketing leaders play in the contemporary organisation? Leading customer centricity, digital transformation and change management How to influence company strategy at the executive level Moderator John Batistich, Former CMO, Scentre Group Panel speakers Amanda Chase, Executive Manager, Marketing and Brand, REA Group Tyron Hayes, Chief Marketing Officer, Curtin University Vanessa Lyons, Group Head...
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John Batistich
John Batistich
Ty Hayes
Amanda Chase
Simon Reynolds
Vanessa Lyons

Thought leader case study: How Sendle wins market share with a data-driven lifecycle marketing system

How to drive traffic to the application How to convert traffic into active users How to make better decisions with the right data How to retain customers and minimising churn rate Craig Davis, Co-Founder & CMO, Sendle
Craig Davis

Morning Tea

Expert session: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale

Develop cut-through messaging on why your product is better than everyone else’s Create a highly automated marketing machine Track everything, but boil it all down to the 2 or 3 numbers that really matter Double down on the most successful channels and cut the rest Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former...
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Mitchel Harad

Expert session: Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age

How to drive masses of traffic to your website The key to conversion and optimisation: tools and tips Content marketing that will retain and revive your customers Jeff Bullas, CEO,
Jeff Bullas

CMO panel: Best practice content marketing for customer engagement and retention

Brands as publishers and how to create the perfect content for your audience How to integrate video into your content strategy Predicting content trends podcasts, webinars and niche content Moderator John Batistich, Summit Chair & Former CMO, Westfield Group Panel speakers Jeff Bullas, CEO, Kellie Cordner, Chief Marketing Officer, Andrew Cornell, Managing Editor ANZ Newsroom, ANZ
John Batistich
John Batistich
Jeff Bullas
Andrew Cornell
Kellie Cordner

Networking lunch

Expert session: Next level sales funnel planning and optimisation for paid customer acquisition to increase conversion, automate sales and create scale

How to design a sales funnel that is right for your product and audience How to automate your funnels to enable scale How to  test channels and optimise to maximise ROI How to access the channels that can give you unrestricted scale and growth Stephen Esketzis, CEO,
Stephen Esketzis

Panel discussion: The future of marketing analytics, attribution and automation

What impact will machine learning and Ai have on digital marketing? Pros and cons of custom analytics vs off the shelf How will marketing automation programmatic advertising impact customer acquisition strategy? How will advanced analytics change the relationship between sales and marketing teams? Moderator John Batistich, Summit Chair & Former CMO, Westfield Group Panel speakers Jon Amery, GM Marketing and Customer...
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Mike Clapson
Trisca Scott-Branagan
John Batistich
John Batistich
Tony Gruebner
Jon Amery

Thought leader presentation: How to Transform Marketing from Cost Centre to Revenue Engine

Ljubica Radoicic, Marketing Director APAC, Aconex
Ljubica Radoicic

Afternoon tea

Thought leader case study: 5 Tipping Points That Enabled Canva To Grow By 25x in 2 years

How we increased Activation by 52% How we increased Retention by 30% How we 3x invitation rate Andrianes Pinantoan, Head of Growth, Canva
Andrianes Pinantoan

Expert session: Closing keynote – How planned and executed a global growth strategy

Strategy for expansion into new markets Facilitating success with marketing operations planning Finding new channels and new customers Fred Schebesta, Co-Founder,
Fred Schebesta

End of Summit + Networking drinks


VIP Dinner


 Topic: How to create a best practice online customer acquisition and retention framework Leader: Aaron Agius, Co Founder & Managing Director, Louder Online Description: Forbes recently called Aaron Agius one of the world’s top digital marketers. He is CEO of Louder Online, one of the world’s leading digital agencies with offices in USA, Australia and...
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Aaron Agius

Morning Tea




Afternoon tea

How to find your target audience online and create appealing content

How to maximise content distribution and buzz through effective social media marketing
Aaron Agius