Growth Marketing

Summit 2018

Sydney 27-28 March

Melbourne 29-30 March

5 X

WORLD CLASS

KEYNOTES

18 X

CMOS & MARKETING

LEADERS

EXPERT

LEAD

MASTERCLASSES

UNMATCHED

EDUCATION &

NETWORKING

FUTURE-PROOF YOUR CAREER AND LEARN GROWTH MARKETING DIRECT FROM INDUSTRY LEADERS

The Growth Marketing Summit has been created to facilitate high-level networking and ideas exchange between the most innovative and successful marketing leaders. The agenda for this digital marketing conference has been mindfully crafted with the help of a globally recognised subject matter expert to ensure that the educational content and learning experience is second-to-none. It will educate Chief Marketing Officers and business leaders on how to master marketing and drive business growth in the digital age.

The two day format consists of a full-day summit on day one, featuring 5 high-profile keynote presentations, plus case studies and panel discussions from 15 of Australia’s leading CMOs. The second day will feature expert-lead masterclass workshops where attendees will be able to learn from the best and take home relevant actionable ideas to their business.

DOWNLOAD THE SUMMIT BROCHURE

Previous speakers include

Aaron Agius

Co-Founder & Managing Director, Louder Online

Amanda Chase

Executive Manager - Marketing & Brand, REA Group

Andrew Cornell

Founding Managing Editor, BlueNotes, ANZ Newsroom

Andrianes Pinantoan

Head of Growth, Canva

Craig Davis

Co-Founder & CMO, Sendle

Fred Schebesta

Co-Founder, Finder.com

Jane Power

Marketing Director Australia & New Zealand, Bupa

Jeff Bullas

CEO, jeffbullas.com - #1 Global Digital Marketing Influencer 2016, Onalytica
John Batistich

John Batistich

Summit Chair, Former CMO, Westfield Group

Jon Amery

General Manager - Marketing & Customer Experience, Vocus Communications

Kellie Cordner

Chief Marketing Officer, Carsales.com

Leisa Bacon

Director of Audience & Marketing Australian Broadcasting Corporation

Lisa Winn

Marketing Director, Australia & New Zealand, Coca-Cola South Pacific

Ljubica Radoicic

Marketing Director APAC, Aconex

Mark Larkin

Senior Vice President and General Manager, CNET, ZDNet and TechRepublic, CBS Interactive

Melina Cruickshank

CMO and Chief Editorial Officer, Domain Group

Mike Clapson

Manager APAC, Slack

Mitchel Harad

Former Chief Marketing Officer, Lending Club & SocietyOne

Nick Baker

CEO, RedBalloon

Simon Reynolds

VP Marketing, Airtasker

Summit

Digital marketing conference speaker

The full day summit represents an unmatched opportunity to learn from some of the world’s most innovative and successful marketing minds. Packed with expert keynote presentations, case studies about the proven success of leading innovators and industry insights via panel discussions with the most respected CMOs in Australia. If you only attend one marketing conference this year, it has to be the Growth Marketing Summit 2017.

Networking

A digital marketing conference attended by industry heavy weights, the networking opportunity is second to none. Make sure you don’t miss out on our exclusive VIP dinner function following day one of both the Sydney and Melbourne events.

Masterclass workshops

With a laser focus on providing the highest possible educational content for senior marketers and business leaders the masterclass workshops on event day two of this digital marketing conference will provide expert tutelage. Giving attendees relevant actionable strategies to take back to their business and start driving growth in 2017.

REGISTER TODAY

If you want to learn from the best and grow your business in 2017, view our great value event tickets!

Register today

Key themes and topics

Acquisition

The key growth driver for any business is new customer acquisition. Learn how to attract masses of traffic to your key digital properties. You will be shown the most advanced strategies to capture new customers and reduce your cost per acquisition using; paid customer acquisition, content marketing, SEO, community marketing and social media channels.

Activation

Customer activation can be complex especially when you have a long lead cycle or a large, diverse customer base. Learn how to optimise your landing pages and user experience so that you target the right audience, engaging their interest with the right content and capture leads that will generate revenue.

Retention

Customer retention is the key to increasing life time value (LTV). Essentials such as a sophisticated content marketing strategy are a must for retaining customers in the competitive global marketplace. Go beyond the buzz words and learn how to create, plan, resource and execute a content marketing strategy that will help your company become a subject matter expert and customer favourite.

Revenue

Monetise your audeince. Most marketers turn a blind eye once they’ve generated leads and passed them onto the sales team, but this is only one piece of the puzzle. Learn how the most successful companies are leveraging automation, partnerships, sales and marketing alignment and innovative pricing models to significantly increase revenue.

Referral

Perpetuate the growth cycle. Once you have secured a paying customer it is important to reduce churn rate and create brand advocates who recommend your product to other buyers. With an effective recommendation and referral strategy you will set in motion a flywheel that will accelerate growth with very low additional customer acquisitions costs. You will also learn how to measure customer satisfaction and continuously improving your product offering.

Reactivation

Sophisticated growth marketing teams are constantly focused on reactivating and engaging their customers to improve product satisfaction and drive revenue growth. Learn how to achieve this with advanced user analytics, product refinement, smart content marketing and customer engagement practices.

WHO SHOULD ATTEND

Chief Marketing Officer

Marketing Director

Head of Digital Marketing

Content Marketing & Social Media

Learn how to optimise each step of the contemporary customer lifecycle

Rejuvenate your marketing strategy with cross industry learning from leading innovators 

Benchmark your strategies against top performers

Discover the latest trends that are transforming the industry

Managing Director

Head of Sales

Account Director

Grow your business with cutting-edge online customer acquisition strategies

Generate more leads, win new customers, improve results and increase profit

Streamline sales and marketing alignment with the latest automation technologies 

Understand industry best practice and take your company to the next level

Founders

Entrepreneurs

Business Leaders

Learn low cost, high impact marketing strategies to accelerate growth

Take your business to a global audience of online buyers

Disrupt an industry and grow market share by winning the distribution race

Sponsors

Position your brand as a leading solution provider and business growth partner at our digital marketing conference.

With limited sponsorship positions available the Growth Marketing Summit is the ideal opportunity to align your brand with globally recognised thought leaders, educate the market about your cutting-edge solutions and create personal connections with senior decision makers who are actively researching and investing in new products and services.

Our audience is looking for best-in-class solutions for:

Marketing Automation, Marketing Analytics, SEO, Digital Marketing Strategy, Business Intelligence, Programmatic Advertising, Content Marketing, Media Buying, Video, Social Media + Influencer Marketing, Web Design + Conversion Optimisation

Download the sponsorship prospectus

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Sydney

Ivy Sunroom
Level 3, 380 George Street
Sydney, NSW 2000

Melbourne

Melbourne Convention and Exhibition Centre
1 Convention Place
South Wharf, VIC 3006