The Growth Marketing Summit 2017 has been created to facilitate high-level networking and ideas exchange between the most innovative and successful marketing leaders. The agenda for this digital marketing conference has been mindfully crafted with the help of a globally recognised subject matter expert to ensure that the educational content and learning experience is second-to-none. It will educate Chief Marketing Officers and business leaders on how to master marketing and drive business growth in the digital age.
The two day format consists of a full-day summit on day one, featuring 5 high-profile keynote presentations, plus case studies and panel discussions from 15 of Australia’s leading CMOs. The second day will feature expert-lead masterclass workshops where attendees will be able to learn from the best and take home relevant actionable ideas to their business.
The full day summit represents an unmatched opportunity to learn from some of the world’s most innovative and successful marketing minds. Packed with expert keynote presentations, case studies about the proven success of leading innovators and industry insights via panel discussions with the most respected CMOs in Australia. If you only attend one marketing conference this year, it has to be the Growth Marketing Summit 2017.
A digital marketing conference attended by industry heavy weights, the networking opportunity is second to none. Make sure you don’t miss out on our exclusive VIP dinner function following day one of both the Sydney and Melbourne events.
With a laser focus on providing the highest possible educational content for senior marketers and business leaders the masterclass workshops on event day two of this digital marketing conference will provide expert tutelage. Giving attendees relevant actionable strategies to take back to their business and start driving growth in 2017.
The key growth driver for any business is new customer acquisition. Learn how to attract masses of traffic to your key digital properties. You will be shown the most advanced strategies to capture new customers and reduce your cost per acquisition using; paid customer acquisition, content marketing, SEO, community marketing and social media channels.
Customer activation can be complex especially when you have a long lead cycle or a large, diverse customer base. Learn how to optimise your landing pages and user experience so that you target the right audience, engaging their interest with the right content and capture leads that will generate revenue.
Customer retention is the key to increasing life time value (LTV). Essentials such as a sophisticated content marketing strategy are a must for retaining customers in the competitive global marketplace. Go beyond the buzz words and learn how to create, plan, resource and execute a content marketing strategy that will help your company become a subject matter expert and customer favourite.
Monetise your audeince. Most marketers turn a blind eye once they’ve generated leads and passed them onto the sales team, but this is only one piece of the puzzle. Learn how the most successful companies are leveraging automation, partnerships, sales and marketing alignment and innovative pricing models to significantly increase revenue.
Perpetuate the growth cycle. Once you have secured a paying customer it is important to reduce churn rate and create brand advocates who recommend your product to other buyers. With an effective recommendation and referral strategy you will set in motion a flywheel that will accelerate growth with very low additional customer acquisitions costs. You will also learn how to measure customer satisfaction and continuously improving your product offering.
Sophisticated growth marketing teams are constantly focused on reactivating and engaging their customers to improve product satisfaction and drive revenue growth. Learn how to achieve this with advanced user analytics, product refinement, smart content marketing and customer engagement practices.
Chief Marketing Officer
Head of Digital Marketing
Content Marketing & Social Media
Learn how to optimise each step of the contemporary customer lifecycle
Rejuvenate your marketing strategy with cross industry learning from leading innovators
Benchmark your strategies against top performers
Discover the latest trends that are transforming the industry
Head of Sales
Grow your business with cutting-edge online customer acquisition strategies
Generate more leads, win new customers, improve results and increase profit
Streamline sales and marketing alignment with the latest automation technologies
Understand industry best practice and take your company to the next level
Learn low cost, high impact marketing strategies to accelerate growth
Take your business to a global audience of online buyers
Disrupt an industry and grow market share by winning the distribution race
With limited sponsorship positions available the Growth Marketing Summit is the ideal opportunity to align your brand with globally recognised thought leaders, educate the market about your cutting-edge solutions and create personal connections with senior decision makers who are actively researching and investing in new products and services.
Marketing Automation, Marketing Analytics, SEO, Digital Marketing Strategy, Business Intelligence, Programmatic Advertising, Content Marketing, Media Buying, Video, Social Media + Influencer Marketing, Web Design + Conversion Optimisation